RETAIL MYSTERY SHOPPER
It’s no secret shoppers know your products almost better than you, so who better to break these products down into a workable formula than frequent shoppers. In order to know your shoppers, let your shoppers work for you giving an accurate picture of the service your customers are experiencing and the goods they are most likely to be attracted by. With the shopping experience changing so radially over the last few years a few online shoppers with the right tools will be able to deduce more of what works and what does not work for other shoppers.
Secret shopping is another phrase for field research. It is no more than a way of gathering and compiling data that will make your products outshine and outlast another company’s. You not only get a more intimate understanding of your people, but your competitors and the market you wish to forge ahead in. This effective tool will hold your sales teams accountable to the goods they wish to push without the guesswork of years ago. Today, we have the tools, and the knowhow to apply them.
Compiling data has never been easier and having shop for your mystery shoppers is just another way to finetune your targeted market area.
Call 973.402.5888 today for a free consultation!